Sr. Digital Marketing Manager Job at Goodwin Recruiting, West Lake Hills, TX

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  • Goodwin Recruiting
  • West Lake Hills, TX

Job Description

Were seeking a Senior Digital Marketing Manager to take ownership of brand and digital marketing for a growing, design-driven DTC brand. This role is ideal for a strategic and creative marketer who loves being hands-on, someone who can think big picture, guide brand direction, and translate strategy into execution through internal teams and agency partners. Youll work closely with ownership, play a key role in shaping what comes next, and be deeply embedded in the day-to-day growth of the business.

This is an in-office role based near Southwest Austin and is best suited for someone who enjoys collaboration, creative leadership, and being fully present with their team.

Senior Digital Marketing Manager Compensation and Benefits

  • Base salary range: $80,000$110,000
  • Health, dental, and vision insurance
  • Paid Time Off (PTO) and paid holidays
  • 401(k) program
  • Relocation assistance available for qualified candidates
  • MondayFriday schedule with a strong emphasis on worklife balance
  • In-office role with a collaborative, team-focused environment

Senior Digital Marketing Manager Qualifications

  • 5+ years of experience in digital marketing, brand marketing, or growth marketing, ideally within DTC or consumer brands
  • Proven ability to own marketing strategy while guiding execution through agencies and internal partners
  • Strong brand sensibility with an eye for aesthetics, storytelling, and cohesive visual identity
  • Experience with rebranding or brand evolution initiatives
  • Comfortable balancing creative vision with performance, data, and revenue goals
  • Confident communicator who can clearly articulate strategy, expectations, and results
  • Highly organized, self-sufficient, and comfortable operating with autonomy
  • Willingness to travel for brand initiatives such as photo shoots
  • Portfolio or examples of past brand, digital, or campaign work required

Senior Digital Marketing Manager Responsibilities

  • Own and lead the overall digital marketing and brand strategy, aligning creative vision with business goals
  • Serve as the primary marketing leader, partnering closely with ownership on direction, priorities, and execution
  • Guide and manage agency partners across paid media, creative, and performance marketing
  • Ensure brand consistency across all digital touchpoints, campaigns, and customer experiences
  • Collaborate closely with social, creative, and content partners to shape brand storytelling and visual direction
  • Analyze performance data and translate insights into clear, actionable strategy
  • Participate in and help lead photoshoots and brand initiatives to ensure creative alignment
  • Build a collaborative, accountable, and team-first marketing culture
  • Continuously refine and elevate the brand as the business grows and evolves

Job Tags

Work at office, Relocation package,

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