Social Media Specialist Job at iSpring Water Systems, Cumming, GA

RXNjYkZLZU15b1NoNkdzR1ZYbzBZWHRnQlE9PQ==
  • iSpring Water Systems
  • Cumming, GA

Job Description

Social Media Specialist (Content Strategy, Copywriting & Data-Driven)

(Primary focus: Instagram & TikTok)

Role Overview

We are seeking a creative, strategic, and data-driven Social Media Specialist to lead content ideation, copywriting, and performance optimization for Instagram and TikTok, with opportunities to support additional platforms including YouTube, LinkedIn, Pinterest, and Facebook.

This role focuses on content ideas, storytelling, and copywriting, not hands-on design or video production. You will work closely with our in-house Art / Creative team, providing clear creative direction and ensuring content delivers strong business and brand results.

Key Responsibilities

Content Ideation & Creative Strategy

  • Develop platform-native content ideas and storytelling concepts for Instagram and TikTok
  • Translate brand goals and campaigns into compelling social content angles and narratives
  • Create clear content briefs, hooks, and messaging frameworks for the Art team
  • Build repeatable content formats and series based on insights and performance

Copywriting & Messaging

  • Write engaging, on-brand copy for social posts, captions, hooks, CTAs, and short scripts
  • Adapt tone, structure, and messaging based on platform and audience behavior
  • Ensure consistency in brand voice while optimizing copy for engagement and clarity

Instagram & TikTok Channel Ownership

  • Own the content strategy, planning, and optimization for Instagram and TikTok
  • Stay up to date with platform trends, algorithms, and best practices
  • Balance brand storytelling with social-first, trend-relevant execution
  • Drive measurable growth in reach, engagement, followers, and key KPIs

Data, Insights & Optimization

  • Analyze content performance using native analytics and internal dashboards
  • Identify patterns, insights, and opportunities from data
  • Use performance insights to refine content ideas, formats, and copy
  • Design and evaluate content experiments (e.g. hooks, formats, captions, posting cadence)

Collaboration & Stakeholder Management

  • Work closely with Art and Marketing teams
  • Provide clear creative direction and actionable feedback
  • Align social content with broader brand, campaign, and performance objectives

Requirements
  • 2–5+ years of experience in social media, content strategy, or digital marketing
  • Strong expertise in Instagram and TikTok , with a deep understanding of short-form content performance
  • Proven ability to generate strong content ideas and write high-performing social copy
  • Experience briefing and collaborating with creative or design teams
  • Strong analytical skills and comfort working with performance data
  • Strong understanding of American culture and social media trends, with the ability to create culturally relevant content for U.S. audiences
  • Highly organized, proactive, and comfortable owning content strategy end-to-end

Nice to Have
  • Experience building content IPs or recurring social series
  • Familiarity with social listening, trend forecasting, or audience research
  • Experience with YouTube Shorts, Reels, or Pinterest strategy
  • Background in brand, growth, or performance marketing
  • Ability to speak Mandarin is a plus

Benefits:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and innovative work environment.
  • Comprehensive Benefits Package:
  • Paid Time Off: Paid holidays and vacation time to ensure you can recharge and maintain a healthy work-life balance.
  • Health Coverage: Comprehensive medical, dental, and vision insurance to support your health and well-being.
  • 401K Retirement Plan: Secure your future with our 401K retirement plan with employer contributions.
  • Immigration Support: We are open to H1B Sponsorship, providing opportunities for qualified candidates to stay and grow within the company.

 

Additional Info:

Please send your resume to job@ispringfilter.com.

Candidates must be comfortable commuting to Cumming, GA to be considered for this position.

Remote applicants and marketing agencies will not be considered since it is an onsite position.

We kindly request that you do not call or make unscheduled visits regarding this position.

  • Principals Only: Recruiters and third-party agencies, please refrain from contacting us. We are not accepting unsolicited services or offers.

Job Tags

H1b, Remote work,

Similar Jobs

My Unbounded Life

Remote Digital Marketing Project Manager Growth & Campaigns Job at My Unbounded Life

 ...A fast-growing digital marketing agency is looking for a project manager to join their remote team. The ideal candidate will manage client relationships, oversee marketing campaigns across various platforms, and contribute to strategic discussions. Requirements include... 

Brightway Insurance

Insurance Sales and Marketing Agent Job at Brightway Insurance

 ...Brightway Insurance , The Ramirez Agency. We offer access to more markets than other agencies, allowing our agents to provide customized...  .... At Brightway, we invest in your success with industry-leading sales training, lead generation support, and mentorship from top-... 

Women's Care

Medical Assistant - PRN (66257) Job at Women's Care

 ...Medical Assistant Women's Care, founded in 1998, is a leading women's healthcare group in the United States, dedicated to providing the highest quality of care for women through their reproductive years and beyond. With 100+ locations and over 400 OB/GYNs and specialists... 

The Stepping Stones Group, LLC

Orientation & Mobility Specialist (COMS) Job at The Stepping Stones Group, LLC

 ...Join Our Mission to Transform Lives! 'Empowering Students, Enriching Futures!' Are you a dedicated Orientation & Mobility Specialist ready to make a significant impact ? The Stepping Stones Group is excited to invite you to join our team in Kent, WA !... 

FreightTAS LLC

Ocean Import or Export Coordinator Job at FreightTAS LLC

 ...5k base depending on experience Excellent benefits, 401k, medical Cargowise advantageous or similar software Must have a...  ...technology, they ensure seamless, efficient, and cost-effective transportation of goods worldwide. The Import or Export coordinator is...